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Projects

A brief insight into some of the projects, people and organisations I've worked with.

Image of People with Gary Lineker

01

The Big Help Out

The development of the UK's largest volunteering campaign launched as apart the King's Coronation - with over 6 million participants. My role included:

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  • Campaign Strategy

  • VIP Management

  • Content Development 

  • Comms Writing and Management 

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Results:

  • Successful multi-channel launch of the Big Help Out app including coverage on BBC Breakfast.

  • Education specific strategy which lead to an article in TES and participation of over 300 schools.

  • 2 AR filters developed pro-bono as a result of my partnerships

  • 27.7k interactions with #TheBigHelpOut

  • 3.8M estimated organic reach of #TheBigHelpOut

  • Content developed reaching over 1 million organic impressions including content with Gary Lineker.

 

02

Vice Media

Interim support in ensuring UK & Europe wide campaigns were developed effectively and efficiently - tackling low internal capacity. My role included:

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  • Campaign Strategy 

  • Project Management

  • Internal Stakeholder Management

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Results:

  • Management of multiple campaigns with a budget range of 10k to 700k

  • Happy stakeholders across internal teams internally and externally

  • Identified areas for improvement to support my line manager in pinpointing process issues

Screenshot of Pinterest Instagram Post
Thank You Day Album Cover

03

Thank You Day

Development of the public awareness day 'Thank You Day' designed to boost social connection in the UK - resulting in 6.3 million participants. My Role:

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  • Campaign Management

  • Stakeholder Management

  • Content Development

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Results:

  • Up to 500k people participating in a music-related event

  • 2 million people were reached with the campaign digital marketing strategy

  • Coverage across BBC Breakfast, The Sun Newspaper and other outlets 

  • 74% of those who took part in a Thank You Day event said they felt a stronger sense of belonging to their local community as a result

04

Eye Level 

Campaign support for a UK based tuition franchise. My role included:

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  • Social Media Strategy

  • Facebook Group Moderation

  • Content Development

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Results:

  • Created and developed facebook community group to 600+ participants in 3 months,

  • Largest organic uptake on the UK-wide maths competition in 3 years

  • Improved social media & community engagement

Screenshot of Facebook Group Results
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